EUROFRAGANCE CONSOLIDATES ITS GROWTH PLAN IN INDIA WITH THE APPOINTMENT OF MAYUR KAPSE AS GENERAL MANAGER
Eurofragance, the Spanish fragrance creation company, is moving forward with its ambitious growth plan with the consolidation of its own offices in India. The company has decided to delve deeper into this market in order to accelerate its growth and consolidate its expertise.
The General Manager of Eurofragance India, Mayur Kapse, has extensive experience in the sector and in-depth knowledge of the Indian market, which makes him a fundamental part of the company’s journey to growth in the country. His technical and commercial skills enable him to understand the various complexities and applications of fragrances.
Mayur Kapse has stated that his vision for the growth of Eurofragance India “focuses on building a strong creative team to support clients throughout the product creation process and to offer a global perspective in all categories. With the help of the Eurofragance global strategy team, we can achieve this in just a few years”.
He adds that “India is a very diverse country, and that consumers’ preferences differ according to geographical area. In the South, they tend to have more traditional tastes, while consumers in the North prefer more modern, western notes. That is why it is so important to understand how culture plays a fundamental role, so that we can adapt to different regional realities”.
Meanwhile, Antoine de Riedmatten, Global Sales Director and General Manager for Eurofragance in the IMEA region, emphasizes the need to have a local presence, in order to “offer clients high-quality products with the best possible service. Eurofragance is a family business, and we believe that we need to be at our clients’ side to develop long-term relationships based on trust”.
Eurofragance has been working with Indian companies for years but has now made a step forward in a bid to conquer a bigger part of this market. The consolidation of its offices in Mumbai, dedicated to commercial and development activities, and its collaboration with a reliable partner manufacturer to make fragrances for the Indian market guarantee greater proximity to clients and faster delivery times, which are essential factors in successful growth.