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EUROFRAGANCE TO OPEN ITS FOURTH CREATIVE CENTER IN SINGAPORE
EUROFRAGANCE TO OPEN ITS FOURTH CREATIVE CENTER IN SINGAPORE

In Corporate
by Eurofragance

Eurofragance
 
Eurofragance is to open a new Creative Center in Singapore in January 2016. The company, dedicated to the design and production of fragrances, has already invested almost 2 million euros in this Creative Center that will boost Eurofragance’s presence on the Asian market and will streamline the execution of projects. Through this measure, categories with a great demand on the Asian market will be given an impulse, such as the Home Care Fragrances. With a surface area of 1,100 m², the Creative Center is located in the Nucleos Building in Singapore, a space destined to businesses and science, conceived as an R&D company hub.

Markus Steger, the Managing Director of Eurofragance in Asia says, “the new Creative Centre will provide the tools that will enable us to create fragrances that will increase the competitiveness of Eurofragance even more in the area due to closeness to the client, which is fundamental in our strategy”. Steger will be accompanied by 14 professionals, including the perfumer Henry van den Heuvel, who will move to Singapore at the beginning of January and for whom “this new investment should lead to a rapid growth in the region”. Wea San Yeo, the Senior Fragrance Development Manager at Eurofragance, and an expert in the Asian market, will also move to the new center. The FDM also stated that “the Creative Centre will provide immediate information on local tastes and trends and will reduce the response time to clients’ needs”. 

Eurofragance is undertaking an ambitious growth plan at an international level, for which the Creative Centres are fundamental. With Singapore, Eurofragance now has four centers, including those in Dubai, Barcelona and Mexico. Mainly dedicated to the design, evaluation and development of applications and fragrances, the Creative Centres are a fundamental pillar in the company’s strategy and in the ability to generate added value for its clients.