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JUL
09

 
EURO-MC™, THE EUROFRAGANCE SOLUTION TO THE UNWANTED ODOUR OF TOBACCO SMOKE
EURO-MC™, THE EUROFRAGANCE SOLUTION TO THE UNWANTED ODOUR OF TOBACCO SMOKE

In Corporate
by Núria Sabatés

Núria Sabatés
 
Eurofragance, has launched a sophisticated collection of products specifically designed to neutralise unwanted
smells. Euro-MC™ is an innovative technology that integrates and nullifies the sensory effect of bad-smelling molecules with fragrances created to be used as air fresheners.The first Euro-MC™ fragrances have been formulated to neutralise the unpleasant smell of tobacco smoke and are designed to be used primarily in the Air Care segment. According to Carlos Llorca, director of R&D&I, "the secret lies in the specific combination of fragrance components that neutralise unwanted odours. Bad smells are no longer noticeable, and the product creates a harmonious scent without saturating the sense of smell, which is what has generally been done in the past”.
The team of perfumers and researchers at Eurofragance has developed a methodology by studying the behaviour of molecules that cause bad smells, combining their technical and chemical expertise with an understanding of perfume and the behaviour of fragrances. This creates unique fragrances that interact with bad odours, transforming them into a pleasant, harmonious smell. Eurofragance plans to add to the range other sets of new fragrances to neutralise other smells, like bathroom odours.