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EUROFRAGANCE LANDS IN JAPAN
EUROFRAGANCE LANDS IN JAPAN

In Corporate
by Eurofragance

Eurofragance
 
  • The company is presenting new collections at COSME TECH, Japan’s leading cosmetics fair, such as the Greenery and Pop Delights fragrance ranges.
Eurofragance, a company specialising in fragrance creation and design, has landed in Japan at COSME TECH, Japan’s leading cosmetics fair. The event is taking place from 23 to 25 January at Tokyo Big Sight and will feature almost 800 exhibiting companies from 40 different countries. This Barcelona company, which participates at the fair along with Beauty Cluster Barcelona (BCB), will present several fragrance collections for its different segments – fine fragrances, home care and body care - with which it hopes to win over the Japanese market. With this new audience in mind, Eurofragance has designed an innovative collection of fragrances created around sweet “gourmand” notes, such as Pop Delights and liqueurs and cocktail-inspired fragrances. Two candle collections inspired by the wine and cocktail world have also been created, as well as a collection based on the new colour for 2017, Greenery. This is a fresh air, revitalising range that symbolises new beginnings, which can be smelled in a perfume, a candle and a bath gel.
 
According to Markus Steger, General Director of Eurofragance Asia Pacific, “the Japanese market is dynamic and creative, not only in terms of fragrances, but in all product-related aspects, such as packaging, marketing and formulations. It is also one of the most inspiring in the world for our customers in the personal care and home care segments. We are certain that COSME TECH will give us a better understanding of this market and that it will boost our arrival in this country”.
 
The company, which is at this international trade fair for the first time, has its own stand in the BCB space. Eurofragance is actually a member of the Beauty Cluster Barcelona, a group of beauty sector companies that has been developing and innovating in the cosmetic world for years.
 
Eurofragance is continuing to expand throughout Asia. It should be highlighted that the company has a strong presence in other regions of the world, such as Mexico, Turkey and Dubai.