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CAPTURING SENSATIONS
At Eurofragance, we CAPTURE SENSATIONS.
A fragrance is capable of evoking intense and vivid memories, create and recreate emotions, feelings and experiences of pleasure, which make us react.
Imagination, creativity and proactivity result in innovative products, which enable us to be the leader.
To foresee and define the future is the best way to face it. In view of the degree of maturity and standardisation of the current market, companies must create value, differentiate themselves from others and reinforce trademark identity through innovation.
The key trend to attract consumers involves harmonising the emotional characteristics of a trademark with sensory characteristics of the product, achieving synergy between both.
Developing the sequence of sensation, emotion and experience, can be used to differentiate you from others and to develop a link with the consumer. In sensory marketing, senses are used to create an experience and arouse emotions in the consumer to establish a link with the trademark or product.
New technology in perfumed plastic gives us the opportunity to create sensory experiences in an infinite number of articles, which describe and define the person:
Perfumes and cosmetics, jewellery, toys, tools, promotional articles, air fresheners, home ware, household goods, in short, any product which contains plastic can be a NEW SENSORY EXPERIENCE FOR THE USER.
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